services / skills


Authentic stories come to light through compelling graphic design. I connect people to your message, project, and brand in meaningful and creative ways. My experience will help you to best speak to your audience by engaging, educating, and inspiring them to action. I maintain a technical expertise of the current tools necessary to produce and implement solutions. Technical skills are a moving target because design tools are constantly changing. I practice all the design areas [listed below] with the latest methods and innovations..

 

Brand and Marketing Strategy
> strategic positioning
> brand architecture
> naming and nomenclature
> tagline development
> competitive analysis and brand audits

Brand Design
> corporate and visual identity
> business systems
> guidelines
> internal communications

Marketing Design
> marketing toolkits and templates
> direct mail and advertising
> packaging
> signage and point-of-sale
> events and trade shows

Information Design
> map and chart design
> explanation illustration
> icon design
> new business presentations

Web Design
> web site and user interface [UI] design
> web site theme design and branding
> flow charts and wire-framing
> Drupal and WordPress