In July 2010, the United Nations General Assembly created UN Women, the United Nations Entity for Gender Equality and the Empowerment of Women. In doing so, UN Member States took a historic step in accelerating the Organization’s goals of gender equality and the empowerment of women. The creation of UN Women came about as part of the UN reform agenda, bringing together resources and mandates for greater impact. It merges and builds on the important work of four previously distinct parts of the UN system, which focused exclusively on gender equality and women’s empowerment.
In partnership with Melanie Doherty Design, presented an expansive array of directions for a new log. UN Women wanted their logo to clearly identify them as part of the United Nations, while signaling a new approach to working for gender equality. The logo needed to be culturally sensitive to the interests of all member states in order to secure the approval of a large committee and a new executive director.The final mark utilized elements of the globe, the universal women’s symbol, and the equal sign to communicate a world in which women and men both enjoy universal human rights.