TechTV was a 24-hour cable and satellite channel based in San Francisco, California. The cable program featured news and shows about computers, technology, and the Internet. At the height of its six year run, TechTV was broadcasted in 70 countries, reaching 43 million households, and claiming 1.9 million unique visitors monthly to its website. Their focus was on personality-driven product reviews and technical support. This made it a cultural hub for technology information worldwide. The channel has since dissolved into the G4TV, the TWiT Network, Revision3, and TechTV forever networks.

Michael’s Contribution
Created a distinctive name, bold identity, and memorable brand strategy to set TechTV apart from its competition and function in print and on screen, which could easily be animated for the web and television. The logo reflected some of the company’s core attributes and messages, expressing innovation, inquiry, connectivity, and technology.


Tech TV