Renegade LLC is a New York City based social media and marketing agency that inspires B2B and B2C clients to cut through the nonsense to achieve genuine business growth. Owned by founder Drew Neisser, Renegade is a large enough agency to work with world-class clients, yet nimble enough to meet demanding schedules, budgets, and high expectations for the best possible results.

Michael’s Contribution
Developed an identity that reflected their own primordial definition: “Renegade = it’s about being different, Marketing = it’s about communications, and Group = it’s about the people”. Replacing the agency’s old, less-descriptive brand identity dramatically increased employee and client responsiveness. A complete business system, brand usage manual, guidelines for marketing materials, marketing material templates, and a custom typeface was also designed and implemented.