The Tech’s Reboot: Music exhibit campaign presents an invitation to “unleash your inner music-maker”. The exhibit is an exploration on what it means to make music in the digital age. Visitors can interact and inspire their creative spirit with the help of more than a dozen imaginative new musical instruments.
Created a logotype and hero imagery that captures the essence of the 14 installations created by renowned artists. The mark evokes collaboration and exploration of the boundaries of music making. In addition to the exhibit installations, the exhibit campaign promotes a series of talks and workshops from artists, musicians, instrument builders, and creative tech luminaries that provide opportunities for deeper exploration and hands-on learning.