O’Reilly Media spreads the knowledge of innovators through its books, online services, magazine, and conferences. They are most notably known as a publisher of the iconic “animal books” for software developers, creator of the first commercial web site (GNN), organizer of the summit meeting that gave the open source software movement its name, and prime instigator of the Do-It-Yourself revolution through its Make magazine. O’Reilly is a “house of several brands”, where several unique products, projects, and partnerships serve to maintain sub-identities, while coexisting under the umbrella of the company’s brand.
Created unique, on-brand book and marketing designs that surprise, provoke, and change predictable ways of thinking. This was done by expanding design processes, leading creative presentations, and initiating brainstorming sessions with executive level management, sales teams, and corporate customers.