connected is an API (application programming interface) that enables developers to build applications that interact with the platform. The API can be used to create relationships between people, places and/or things, track when they are online, where they are, and even the relationships these items share with one another.

Michael’s Contribution
Created an identity for this exclusive application model that captured the quality of the graph style, which uses “nodes and edges” – also referred to as 3D mesh. Chicken wire was used as a design model, where connections are made at the mesh intersections. The identity needed to gain the attention of the target users, such as subscribers (Google, Facebook, Gmail, etc.) pouring information into safe, secure, and private information buckets.