Apple’s best-known hardware products include the Macintosh line of personal computers, the iPod, and the iPhone. Apple’s software products include the Mac OS X operating system, iTunes media browser, the iLife suite, and Final Cut Studio, a suite of professional audio- and film-industry software products.
Working within the Apple Events Team, created a broad range of signage and graphics and implemented for Apple special events. All projects centered on three principle messaging elements. Foremost was the establishment of clear Apple presence, which meant a prominent logo that aligned with up-to-date brand standards. The next principle was the big idea, or the creation of a clear overall theme. Lastly was the integration of the solution, or product, with the theme. All of this together ensured a clear statement of benefit for special event attendees.