Oracle

Oracle Corporation specializes in developing and marketing enterprise software products — particularly database management systems. Through organic growth and a number of high-profile acquisitions, Oracle enlarged its share of the software market. By 2007 Oracle had the third-largest software revenue, after Microsoft and IBM. They are best-known for its flagship product, the Oracle database. The company also builds tools for database development, middle-tier software, enterprise resource planning software (ERP), customer relationship management software (CRM) and supply chain management (SCM) software.

Our Contribution
We avoided routine solutions by always pushing toward unique, on-brand marketing. This was done by leading creative presentations and brainstorming sessions with executive level management, sales teams, and corporate customers. Together we oversaw production schedules, established and managed vendor relationships, and coordinated fulfilment of all projects. We proactively organized frequent meetings with Senior Managers from Sales, Brand Development, and Marketing to continually evaluate and develop marketing strategies.