Apple

Apple's best-known hardware products include the Macintosh line of personal computers, the iPod, and the iPhone. Apple's software products include the Mac OS X operating system, iTunes media browser, the iLife suite, and Final Cut Studio, a suite of professional audio- and film-industry software products.

Our Contribution
Typebox assisted the Apple Events Team in developing signage and graphics for Apple special events. All projects centered on three principle messaging elements. Foremost was the establishment of clear Apple presence, which meant a prominent logo that aligned to up-to-date brand standards. The next principle was the big idea, or the creation of a clear overall theme. Lastly was the integration of the solution or product with the theme. All of this together ensured a clear statement of benefit for the attendees.