Launch Pad

Launch Pad is a part of the Web 2.0 Conference run by CMP Media and O'Reilly Media. It provides a formal venue where new companies can pitch thier ideas and innovations. The idea is to pass the test the scrutiny of venture capitalists, which is how the market determines who wins and loses in the world of startups. There is no fee for companies presenting, since the VCs are sponsoring the program.

Our Contribution
CMP Media and O'Reilly Media needed a remarkable brand, marketing materials, and a web site design that could handle high-volume usage and sophisticated content. The Launch Pad logo, color palette, and typography had to work in tandem with high-end user experience of the Web 2.0 Conference. We collaborated with Management and Marketing Directors to develop strategies that supported a comprehensive web-design execution and could be incorporated into conference graphics.