I believe it is essential for design to make an impact. As a designer, my creative process is always evolving in order to avoid simple, formulaic ideas and methods. I am determined to push past idealistic or superficial concepts to create new and refreshing ideas. All aspects of design and the design process can be exciting. Absorbing information at the research stage can be just as much fun as the rigorous process of visual exploration. For me, the best part of design is finalizing every detail to arrive at a solid, great solution.
My core abilities are creating sensible typography, bold layouts, and unique design. Average, and the status quo, are never good enough for me. I strive to surprise, provoke, and change ways of thinking. Personal experiences and perspectives, as well as personal interests removed from the design world, tend to be strong influences. My own pursuits in painting, cartography, font design, rowing, hiking, architecture, and urban planning have all seeped into my designs in one way or another. And whether working individually or in a team environment, I find a sense of humor to be essential.
The following are my three primary areas of expertise:
Creating and Cultivating Brands
Identity is the unique character of a brand or organization – a combination of history, name, culture, reputation and values. Identity design represents these essential ingredients and in doing so adds value to them. Identity design must be intricately involved in the common ownership of an organizational philosophy that is manifest in the corporate personality.
Making the Complex Clear
Information design involves the skill and practice of preparing information so people can use it with efficiency and effectiveness. Explanation graphics are used where complex information needs to be explained quickly and clearly, such as in signage, cartography, publication design, reports and learning. They are also used extensively as tools by strategists, scientists, financial analyzers, mathematicians, and statisticians to ease the process of developing and communicating conceptual information.
Crafting Effective Visual Communications
Typography is a design foundation. Print design prepares and presents information and identity using the classic tradition of typography, layout, photography and illustration. Skills include specifying print, paper and binding. From marketing and corporate brochures, to company and institutional overviews, annual reports and information, the typographer must never forget that, whatever the goal, precise and exciting promotion is implicit.